28 · Where the brand lives
Applications
Email signature, business card, presentations and profiles. Each piece uses the logo version that fits its background and speaks in the house voice.
Email signature
Copy the HTML into your signature settings. The images load from this address. Use your own email: hola@heliodoreapp.com still has to be created (see the site notes).
<table cellpadding="0" cellspacing="0" style="font-family:Arial,sans-serif;font-size:15px;color:#1b160a">
<tr><td style="padding-right:14px;border-right:1px solid #e5dcc2"><img src="https://brand.heliodoreapp.com/logos/png/heliodore-icono-una-tinta-negro.png" width="44" alt="Heliodore"></td>
<td style="padding-left:14px"><b>First Last</b><br>Title · Heliodore, by Nitente<br><a href="https://heliodoreapp.com" style="color:#8a5f00">heliodoreapp.com</a></td></tr>
</table>Business card (85 × 55 mm)
Title
hola@heliodoreapp.com · heliodoreapp.com
Text of 8 pt at minimum. No pure yellow as a text color.
Presentations
Do
- Night or Ivory backgrounds; yellow only as an accent
- Text of 24 pt or larger
- An illustrative screenshot with its fictional-data label
- The “by Nitente” seal only on the cover and closing slide
Don't
- Yellow background with white text
- More than six lines per slide
- Real screenshots or photos of patients
- Entrance animations on every element
Social and messaging profiles
- Avatar
- The “square” version of the app icon (Reflect or flat). The system’s circle does the cropping.
- Name
- “Heliodore”, with no descriptors or emojis.
- Description
- One sentence: “Agenda and practice management for doctors in Venezuela. Under construction.” No clinical promises.
- Cover
- A solid Night or Ivory background with the horizontal logo, or a warm photo labeled as an AI image.
- Tone
- The house tone: no exclamation marks, no urgency, no “limited offer”.