Written
Heliodore
Capital initial and the rest in lowercase, even in the middle of a sentence. No accent, like the domain heliodoreapp.com.
05 · How it is written and said
The name
A name that reads the same on a doctor's screen, in a message to a patient and on a letterhead. No accent, no variants.
Said
e·lio·DO·re
The “h” is silent. Stress on the second-to-last syllable, “DO”.
Means
heliodor
From the Greek hélios (sun) and dôron (gift): “gift of the sun”. It is a yellow, transparent variety of beryl, which crystallizes as a hexagonal prism.
Do
- Heliodore, with a capital initial
- Heliodore, by Nitente · a creation of Nitente
- heliodoreapp.com, in lowercase, only in addresses and emails
- “Heliodore” on its own, without an article: “Heliodore keeps your schedule in order”
Don't
- HELIODORE or heliodore as the name in running text
- “Heliodore Medical”, “Heliodore Pro”, “Heliodore Health” or other invented variants
- With an accent or changed letters: “Heliodoré”, “Heliodor”, “Heliodoro”
- “the Heliodore”
The “Médico” descriptor
The kit includes versions with the word “Médico” (Spanish) or “Medical” (English) under the name. It is a descriptor, not part of the name.
Do
- Use the version with the descriptor when the context does not explain what Heliodore is (first contact, press, stores)
- Choose the descriptor language according to the audience of the piece
- Write just “Heliodore” in the text
Don't
- Write “Heliodore Médico” as the product name
- Use the descriptor on every piece where the context is already medical
- Translate the name: Heliodore does not change language
