36 · Banks, stores and platforms
Third-party logos
When Heliodore names other brands (app stores, banks, social networks), it does so without suggesting that they endorse it.
Do
- Name a third party in neutral text, using this manual's typeface
- Use store badges unmodified, in the language version
- Represent payment methods with our own icons (phone, arrows, banknote) and text
- Add “trademark of its respective owner” where appropriate
Don't
- Recolor, tilt, animate or crop a store's badges
- Place a bank's logo as if it were a partner or an endorsement
- Mix a third party's logo into the symbol or into our own logo
- Use names or icons of other mobile platforms in a store's screenshots
Store badges: minimum size
| Rule | Apple | |
|---|---|---|
| Minimum on screen | 40 px tall | 28 px |
| Minimum in print | 10 mm tall | 7.6 mm |
| Clear space | 1/4 of the height | 1/4 of the height |
| Modifying | No (no tilting or animating) | No (no changes to color or proportions) |
| Language | “App Store” is never translated | Use the localized version |
| Order | One badge per piece; if there are other platforms, Apple's goes first | Equal to or larger than the others |
Sources: Apple marketing guidelines · Google Play badges.
The rules for the logos of banks, Zelle and other payment methods were not verified against each one's own guide: this manual's criterion is nominative use, and a lawyer is consulted before showing a third-party logo.