02 · The essentials
One-page summary
Everything you need to know about the brand on one sheet. It can be printed.
Your schedule, without clashes.
Medical schedule and patient records
Color
Typography
Inter, 16 to 18 px base text and 44 px touch targets.
Voice
HumanCalmClearResponsible
Logo
Minimum size: Symbol 16 px · horizontal 20 px tall.
Clear space: One quarter of the symbol height (x) on every side.
Version by background. Never stretch, rotate or recolor.
Always
- Use the flat (amber) logo on light backgrounds
- Use dark text (Crystal) on the yellow
- Pair every state with an icon and text, not color alone
- Use only sample data that is clearly fictional
- Write calmly: “Reminder of your appointment,” not “Alert!”
Never
- Use Solar as text color on a light background (1.7:1)
- Show real patient data in screenshots, demos or social media
- Imply diagnoses, clinical results or medical endorsement
- Use yellow as a warning signal
- Write ® (the trademark is not registered yet)
Full manual at brand.heliodoreapp.com · Questions: hi@nitente.com