15 · Warmth without drama

Photography and images

Heliodore images show people listening to each other, in spaces with natural light. Never real patients, never clinical promises and, if generated with AI, always labeled.

AI-generated illustration: a doctor listens attentively to a patient in her office — **Yes:** listening, window light, a calm gesture, nobody looking at the camera.

AI-generated illustration: a doctor smiles in a bright hallway of his clinic — **Yes:** warm portrait, blurred background, no logos or visible data.

Both photos are illustrations, generated with AI for the site. They are not real doctors, patients or clients, and they are always labeled that way.

What we look for

Light: Natural, from a window, warm. No blue hospital light and no direct flash.
People: Doctors and patients of varied ages and appearances, in conversation or at work. Never forced poses or catalog smiles.
Framing: At eye level. One main subject and a blurred background.
Space: Real, modest offices, with plants, wood, paper. No futuristic labs.
Color: Warm and natural. No yellow brand filters, no tinting with Solar.
Technology: A tablet or a phone on the desk, with no legible screens. Never a code background or “floating data”.

Color treatment

Crops for web, social and link previews

One master image, four crops. Here, the consultation scene. The subject always stays in the central third: if a crop cuts it off, pick another image instead of forcing the framing.

**Square social post** · 1:1 · 1080 × 1080 px

**Vertical social post** · 4:5 · 1080 × 1350 px

Format: WebP at quality close to 80. The hero weighs 150 KB or less and the link preview image (Open Graph) 300 KB or less.
Dimensions: Always declare width and height on the tag so the page does not jump while loading. Lazy-load everything below the first screen.
Safe area: Text or a logo over the image only on a detail-free area, at least 5% from the edge, with 4.5:1 contrast measured.
Label: The “AI-generated image” label stays inside every crop, including the link preview.

Alt text and captions

Alt text describes what is seen, for people who cannot see the image. The caption gives context and states the origin. They do not say the same thing.

Alt text: “AI-generated illustration: a doctor listens to an older patient in a consulting room with window light.”
Caption: “Listening first. AI-generated image to illustrate the site; not a real customer or user.”
Decorative image: If the same image repeats or only decorates, it gets empty alt text (alt="") and the label stays.

Image reviewer

Before publishing an image, check what it meets. If anything fails, it is not used.

It is not a real patient and cannot identify anyone
It shows no legible screens, records, prescriptions or documents
It does not promise a health outcome (cures, before and after)
It does not show an illness, a wound or a procedure
If it is AI-generated, it carries the label “AI-generated image”
Hands, eyes and background text have no generation defects
It has alt text that describes what is seen
The light is natural and warm, with no brand tint

AI-generated image label

Every image created with AI carries a visible label, not just a distant footnote.

Text: “AI-generated image”; in Spanish, “Imagen generada con IA”. If space allows: “Not a real person”.
Position: On the image, bottom left, or in the caption right below it.
Size: At least 12 px, or 3 mm in print, with enough contrast (light text on a dark strip).
Exceptions: None: not on social media, not in presentations, not in mockups.

Alt text

Describe what is seen

“AI-generated illustration: a doctor listens attentively to a patient in her office.”
“Illustrative capture of the day’s schedule with fictional data.”

Do not describe what is not there

“Happy doctor because her schedule is in order”
“Health image”
“Photo”

What to avoid

Yes

Photographs that identify no one
Interface illustrations with labeled fictional data
Gestures of listening, hands on a desk, papers

No

Real patients or photographs of appointments without written consent
X-rays, CT scans or photos of injuries
Images that suggest diagnosis or cure
Exaggerated smiles, generic blue backgrounds, glowing human-body maps
Stock photos of European people who do not represent Venezuelan medical offices
Red crosses, sirens, hourglasses or counters