29 · The brand in context
Mockups
Heliodore on paper, screens, clothing, coats and objects. Everything uses the logo version that gives contrast on each fabric.
Vector mockups to see the brand in context. You can change the fabric colors, and the logo switches to the version with the right contrast on its own. They are illustrations, not photographs: use them to decide, not to publish as a real product.
Stationery
First LastJob title
hola@heliodoreapp.com
heliodoreapp.com
Screens
HeliodoreHeliodore
Nitente9:00Example Patient AConfirmed
10:00Example Patient BTo confirm
11:30Example Patient CConfirmed
Sample dataIllustration with sample data. Not a screenshot of the product.
Apparel and objects
Doctor’s coat
The coat is the most visible piece: it is worn in the consultation, in front of the patient. The logo is embroidered small on the chest, never on the back and never in large letters: the coat belongs to the doctor, it is not an advertisement.
- Position
- Left chest, above the pocket, centered 40 mm from the shoulder.
- Size
- 70 mm wide at most (horizontal). The symbol alone, 25 mm.
- Technique
- Flat, one-color embroidery. Reflect is not embroidered.
- Thread
- Black on a white coat; Glow yellow on dark fabrics.
- Name
- The doctor’s name goes on a separate line, not inside the logo.
- Never
- The logo on the back, on the sleeve or at a large size. No embroidered promises or slogans.
Phone with the agenda
Illustration with sample data
- Touch area
- Each row and each tab is 44 px high or more.
- Time
- On the left, tabular, in semibold.
- Status
- Icon, word and color.
- Navigation
- Three tabs with text; no icon-only tabs.
- Label
- An illustration never passes as a product screenshot without its caption.